EIRENE gives a new flavour to traditional dresses and outfits for the younger girls. Back in 2017, the founder Irina realized the world of kid’s fashion was missing chic, fabulous, cutting-edge and inspiring clothes that the fashion-forward mothers would love and set out to launch her label EIRENE. Vibrant and chic, EIRENE mirrors luxury at its best. With immaculate attention to detail, each piece from EIRENE collection oozes a youthful elegance and luxury.

Having received global recognition in the form of Vogue, Harper’s Bazaar, Glamour and Forbes, EIRENE has proven itself as an affordable luxury brand for girls. The label is available in some of the world’s most high-end department stores including Harrods, TZUM Moscow, DLT, GUM Moscow, Saks Fifth Avenue Almaty & Astana, Les Galleries Lafayette Doha, 51 East Doha, as well as in multi-brand boutiques and online shops in over 20 countries.

EIRENE turns fairy tales into reality thanks to its creative design team that is not afraid to experiment with ideas, fabrics, designs and cuts and as well as thanks to its skilful seamstresses. The team designs in-house bold prints as well as mix and match in a brave way luxury fabrics and trims that surprise the customer and stand-out from traditional designs. EIRENE collections maintain the timeless girl silhouettes while bridging fairy tales and current trends in the high-end womenswear.

EIRENE is a visionary project, modern and innovative which merges elegance, fine quality, craftsmanship and creativity. These are the brand’s biggest qualities which allows it to grow in new markets. Each piece of garment is born to be cherished for years to come, creating unforgettable memories to pass on through the generations.