The mission of Smart Organic is to make healthy foods delicious and affordable. Led by this goal, the company develops, manufactures and distributes over 300 organic products, their main brands being Roobar protein and energy bars, Dragon Superfoods, KookieCat gluten-free cookies, Bettr snack products and Bio Class staple foods.

Smart Organic relies on strict quality control, own raw material sourcing, automation in production and innovation in the development of new products. The company exports products to over 60 countries, with the strongest export markets being Germany, Switzerland, the UAE, the Netherlands, Belgium, Spain and Portugal.