ZoyaBG is a leading Bulgarian company for organic and natural products, specializing in clean cosmetics and foods. Founded in 2008 by Rosen Gabrovski and Stella Petkova, the company has become a preferred choice for high-quality organic products in Bulgaria. With six mixed stores in Sofia, a specialized store for cosmetics and oils, and a confectionery workshop, ZoyaBG processed over 50,000 orders in the first half of 2024, underscoring its strong market presence.

The company offers a carefully curated selection of certified organic and natural products that adhere to strict quality and sourcing standards. Following contemporary trends, ZoyaBG collaborates with small, family-run businesses like Handmade Naturals, Akamuti, Alteya Organics, Khadi, and Taoasis. Additionally, ZoyaBG supports small businesses without certifications by offering naturally sourced products, ensuring a safe choice for natural care.

ZoyaBG’s own cosmetic line, Zoya Goes Pretty, is entirely organic and available in international markets, including Sweden, Finland, and Latvia. Guided by the philosophy that what we eat and apply to our bodies impacts our thoughts and consciousness, ZoyaBG continues to expand, fostering a culture of natural and sustainable products in Bulgaria and abroad.